Rumor: Ford Compact FWD Pickup - Hyundai Santa Cruz Forum
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post #1 of 21 Old 08-21-2015, 01:38 PM Thread Starter
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Rumor: Ford Compact FWD Pickup

Ford Eyes Return to Small Pickup Segment - PickupTrucks.com News
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At the recent launch of the all-important 2015 Ford F-150, longtime Ford marketing leader Dave Scott told James Healey of USA Today that Ford was giving serious consideration to the idea that the U.S. market could support a smaller entry-level pickup. But it would have to meet some specific criteria.

According to USA Today, Scott noted that it would likely have to be a compact pickup, smaller in size than the recently debuted full-frame Chevrolet Colorado and GMC Canyon midsize pickups, and may even be better served on a unibody platform. In order to succeed, the truck would also have to offer as much as 25 percent better fuel economy than the full-size pickups and cost $5,000 to $6,000 less than a base-model half-ton.

According to USA Today, Scott did note that Ford has many vehicles that could potentially work but did not name them, although he did say that the global Ford Ranger — a popular midsize pickup around the world — would not be a good choice because it sits too close in size and capability to the current half-ton product.

From our standpoint, and from the description Scott provided, it looks like Ford is considering a modified version based off the current Transit Connect or Transit, or possibly both. Either could provide a solid, capable unibody platform for a new-style Ranchero or F-100 pickup truck. And it wouldn't surprise us if we saw something (maybe a concept at one of next year's auto shows?) not long after dealerships have gotten comfortable with the all-new 2015 F-150. We have no doubt that if the response to the GM midsize pickups and the redesigned 2014 Toyota Tacoma (as well as the new Honda Ridgeline coming in 2016) brings more people into the smaller truck segment, Ford will be ready to pull the trigger on a new type of downsized pickup.
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post #2 of 21 Old 08-21-2015, 05:45 PM
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Got to love seeing information like this, first from MB and now from a big truck player, Ford. Just goes to justify Hyundai's decision and show its soundness.
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post #3 of 21 Old 08-22-2015, 08:54 AM Thread Starter
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Here's the original report from USA today:
Ford mulls Ranchero reprise for small-truck market

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Ford Motor is considering a return to the U.S. small-pickup truck market, which it abandoned by axing its Ranger in December 2011.

Ford is scouring its international models for one that it could make work. It won't be the updated Ranger that Ford now sells outside the U.S., often seen by people outside Ford as a logical candidate.

"Too big. It's 90% of the F-150 size," says Dave Scott, Ford 's truck marketing manager.

That means it could steal sales from the 2015 F-150 at a time an expensive redesign is fresh on the market.

Scott says Ford is aiming for a true small pickup, not a midsize such as General Motors' 2015 Chevrolet Colorado and GMC Canyon, which just went on sale, or Toyota Tacoma.

"We're looking at it. We think we could sell a compact truck that's more like the size of the old Ranger, that gets six or eight more miles per gallon (than a full-size truck), is $5,000 or $6,000 less, and that we could build in the U.S. to avoid the tariff on imported trucks," he says.

The U.S. truck tariff is 25% of the wholesale price.

Scott says there are models in Ford's global array of trucks that could work, but he wouldn't name them. Nor would he say how fast Ford could get such a vehicle into showrooms.

He said it's likely such a model would have unibody construction – not the traditional body-on-frame configuration of all pickups sold in the U.S. except the Honda Ridgeline, which barely is a ripple on the sales charts.

Ford fielded compact unibody trucks called Ranchero based on the 1960s Falcon compact car.

Detroit automakers have been out of the small-truck market in the U.S. for about three years. Once all were gone, it left a void that convinced GM it could jump back in and grab significant sales. It promises to give the segment's king, the Tacoma, a strong fight by offering its Colorado and Canyon as more refined models, with more room and generally more power at prices similar to or lower than Tacoma's.

But the GM models are too big, in Scott's view.

He says a Ford F-150 XL Sport would give a buyer more room, more power, similar mileage and higher towing and hauling ratings, for payments about $20 a month more than the GM mid-size models that are expected to be the best sellers.

He says that price is close enough to pull some GM buyers into Ford's 2015 F-150. "Unless a guy really needs the smaller size," Scott says, such as urban dwellers who must park and maneuver in tight sports.

He also predicts that GM mid-size truck shoppers, steered by salespeople and dealers, often will wind up buying a full-size Silverado or Sierra because the dealerships will work harder to sell the bigger, more-profitable trucks.
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post #4 of 21 Old 08-22-2015, 05:12 PM
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It could be that some companies are thinking of jumping in because there isn't all that much competition. I still think this isn't much though. Let's hear about them actually saying they will build one. Not, they are "mulling". I just mean that it seems far from the light of day.
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post #5 of 21 Old 08-24-2015, 06:28 PM
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IMO it all comes down to timing, they want to say the right things at the right time and so when it comes time to say what they'll do here it should slot right into the right state of the market.
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post #6 of 21 Old 08-26-2015, 09:58 AM
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So we have it officially now.

Ford Ranger Slated for Return to US in 2018

Quote:
According to sources familiar with Ford’s plans, the American automaker has begun contract negotiations with the United Auto Workers that will bring production of the Ranger to a Michigan Assembly Plant in 2018. If everything gets approved, the Ford Ranger will replace production of both the Focus and C-Max, which will likely be heading to Mexico.
Ford stopped selling the Ranger in 2011, but then others entered the compact truck market (Chevrolet Colorado, GMC Canyon), and it looks like Ford has decided to return to the segment. The good news is that an American tariff on imported trucks means that production will have to be done domestically. The bad news is that Ford is just moving other vehicle production to Mexico to make room for Ranger production, so its a zero sum game in the end.
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post #7 of 21 Old 08-26-2015, 10:11 AM Thread Starter
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Nothing official there.

If they do plan to build the Ranger, we also have no confirmation of what that Ranger will be. I'd like to see Ford throw everyone for a loop and introduce a new compact FWD pickup similar to the SC and call it a Ranger.
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post #8 of 21 Old 08-26-2015, 11:53 AM
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Originally Posted by BahamaTodd View Post
Nothing official there.

If they do plan to build the Ranger, we also have no confirmation of what that Ranger will be. I'd like to see Ford throw everyone for a loop and introduce a new compact FWD pickup similar to the SC and call it a Ranger.
If Ford ends up doing that I think we can be almost sure they'll be one of the segment leaders, but depending on how fast Hyundai acts here, they could scoop up a good share of that market.
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post #9 of 21 Old 08-30-2015, 09:57 PM
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yea well people said the colorado wouldnt fly because it was too close to silvy... look how thats turned out...
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post #10 of 21 Old 08-31-2015, 03:19 PM
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If the estimated arrival time for Ford's truck is in 2018, the Santa Cruz may have already taken a large slice of the compact truck pie by then assuming that the Santa Cruz comes out first.
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