But Hyundai's "pickup" (Per my discussion with Hyundai) isn't a Tacoma (or Ranger or Colorado); it's a Ridgeline alternative. Add to that Honda was 1st to market in the class (Toyota was 1st in segment, Colorado/Canyon combined sell 75% of Taco) means Hyundai will be lucky to sell 30k/yr of a crew cab unibody pickup. (Ford Ranger and Jeep Pickup are going to carve their niche in this pie before 2021). The Santa Cruz prototype was new pie, and Hyundai could have been 1st in segment; but instead the white collars got nervous about striking out on their own, and are now doing a "me, too". Well, at least then they can't be accused of trying a product for which their was no market. Note: Taco sales took a hit in April and as a result sales are about 5% behind last year. Frontier sales are way down (75% of last year). In answer to the question, I am looking for something as/smaller than my existing Ranger 4x4 (more like size of 1st generation Ranger).