Santa Cruz will fill a gap in the market - Hyundai Santa Cruz Forum
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post #1 of 16 Old 01-22-2019, 08:52 AM Thread Starter
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Santa Cruz will fill a gap in the market

Hyundai vice president Mike O'Brien was interviewed at the Detroit Auto Show about the current status of the Santa Cruz. He said that the one truck that sits on lots the least is the Tacoma, but many cant afford it. To him this proves that there is a untapped market for something that sits below it. Enter the Santa Cruz which should be an affordable, unibody, small pickup. https://carbuzz.com/news/hyundai-tel...-truck-formula
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post #2 of 16 Old 01-22-2019, 05:58 PM
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That doesn't stop people from buying them used or at least saving up because Toyota are incredibly reliable. Saving up to buy a Nissan is a gamble.
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post #3 of 16 Old 01-23-2019, 08:52 AM
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I agree there is room for a more economical pickup, but I worry that Hyundai may be underestimating the costs of development. Do they think they can actually break the $20k bracket? What's the standard equipment going to be on a truck at that price?
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post #4 of 16 Old 01-23-2019, 04:38 PM
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I agree there is room for a more economical pickup, but I worry that Hyundai may be underestimating the costs of development. Do they think they can actually break the $20k bracket? What's the standard equipment going to be on a truck at that price?
When all it comes down to is competing, do they have a choice? The answer would be no. Low $20k-range is it.
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post #5 of 16 Old 01-24-2019, 08:58 AM Thread Starter
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Save all the bells and whistles and just give us something with the basics. Leave all the expensive options and ad ons for the big guys.
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post #6 of 16 Old 01-24-2019, 06:45 PM
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Save all the bells and whistles and just give us something with the basics. Leave all the expensive options and ad ons for the big guys.
Depends on what they can get away with. Toyota can and does by offering rear drum brakes and Ford follows a bit in Toyota's lead. Hyundai isn't so fortunate.
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post #7 of 16 Old 01-25-2019, 08:59 AM
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I agree. Bring a very barebones entry level model that's just got heat/AC and a radio. Not everyone is looking for luxury in their pickup gone are the days of compact workhorses.
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post #8 of 16 Old 01-26-2019, 10:47 AM
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I doubt that Hyundai will orient the Santa Cruz as a workhorse. It will be more of a comfortable crossover that just so happens to have a bed.
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post #9 of 16 Old 01-28-2019, 12:29 PM
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If it can't be a work horse then it will have to play on contributing to active lifestyles and in that respect it'll have to tow at least a 5,000 LBS trailer.
At the absolute minimum it can't be less than 4500 which the Highlander and Santa Fe both meet and exceed a bit.
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post #10 of 16 Old 02-08-2019, 08:45 AM
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Hyundai should try and deliver well above that. The new Ranger is capable of 7,000lbs and that's just with a 4 cylinder engine.
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