Contemplating what a production Santa Cruz would be like - Hyundai Santa Cruz Forum
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post #1 of 32 Old 04-02-2015, 04:22 PM Thread Starter
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Contemplating what a production Santa Cruz would be like



As with any concept, a production version isn't for sure until the company has gauged the public's reaction to their concept. Reactions to the Santa Cruz Concept was generally positive. As Mike O'Brien put it, "There's been tremendous global interest in the Santa Cruz."

This suggests that the Santa Cruz will make it to production in some form or another, but there are still a lot of questions as to exactly what form that production model could take.

The Santa Cruz Concept was described by O'Brien as "a smaller vehicle with open bed space in the back for bikes and kayaks and other recreational gear." That extra utility should appeal to young, urban customers who want a smaller vehicle that still can handle some of the adventuring that they'd like to do on the weekends.

The problem with the Santa Cruz Concept is that it has limited capabilities. It is not that capable of towing, hauling and going off-road. A production pickup would likely need to be able to hold its own in these areas to really compete and hold its head high among competitors. These were likely the "hurdles" that Park Byung-cheol, Hyundai's director of R&D, mentioned to Reuters when speaking about the chances of the Santa Cruz making it to production.

O'Brien says that the Santa Cruz will be different from other pickup-ish car models that have been tried in the past. Some of those other models were too expensive, or they made design compromises, like the Subaru Baja, which placed the rear axle in front of the bed. The Santa Cruz won't make such compromises and will keep the price reasonable.



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post #2 of 32 Old 04-02-2015, 06:17 PM
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The Santa Cruz Concept was described by O'Brien as "a smaller vehicle with open bed space in the back for bikes and kayaks and other recreational gear." That extra utility should appeal to young, urban customers who want a smaller vehicle that still can handle some of the adventuring that they'd like to do on the weekends.

The problem with the Santa Cruz Concept is that it has limited capabilities. It is not that capable of towing, hauling and going off-road. A production pickup would likely need to be able to hold its own in these areas to really compete and hold its head high among competitors. These were likely the "hurdles" that Park Byung-cheol, Hyundai's director of R&D, mentioned to Reuters when speaking about the chances of the Santa Cruz making it to production.
Hold its own in these areas against what? There is no other vehicle in the compact pickup segment. The SC is a truck for people that only want an open bed. That's it. If you need a higher level of towing, hauling, or offroad ability, then the SC is not the right choice and a larger body-on-frame midsize or fullsize would be better suited. The SC shines because without all of that extra capability, size and weight is minimized allowing for better fuel economy and maneuverability. That is where the SC holds its head high among competitors.

IMO, the hurdles are figuring out how they're going to build it, and how to stay true to the design while keeping the cost in check.
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post #3 of 32 Old 04-04-2015, 02:45 PM
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Hold its own in these areas against what? There is no other vehicle in the compact pickup segment. The SC is a truck for people that only want an open bed. That's it. If you need a higher level of towing, hauling, or offroad ability, then the SC is not the right choice and a larger body-on-frame midsize or fullsize would be better suited. The SC shines because without all of that extra capability, size and weight is minimized allowing for better fuel economy and maneuverability. That is where the SC holds its head high among competitors.

IMO, the hurdles are figuring out how they're going to build it, and how to stay true to the design while keeping the cost in check.
correct
what it comes down to is this being no more heavy duty than a Tuscon, just with the added capability of having a bed, that's it.
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post #4 of 32 Old 04-15-2015, 03:16 PM Thread Starter
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I just wonder if it will sell in high enough volume if it is basically just a sedan-ish vehicle with an open bed. I think that is why it needs to have at least some capability. The Santa Cruz is going to have to capture a wide enough swath of customers to be viable. It can't just count on a very small group of potential buyers.



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post #5 of 32 Old 04-15-2015, 10:53 PM
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I just wonder if it will sell in high enough volume if it is basically just a sedan-ish vehicle with an open bed. I think that is why it needs to have at least some capability. The Santa Cruz is going to have to capture a wide enough swath of customers to be viable. It can't just count on a very small group of potential buyers.
CUVs like the Tucson are selling very well with the capability that they have. The SC is for compact to midsize CUV buyers that want an open bed. Its a compact car based vehicle so there's not much you can do to increase its capability.

Offroad: It will be able to handle light trails and sand just fine with AWD.

Towing: Its a relatively small vehicle with a short wheelbase so unless they make it much longer its not going to be a good tow vehicle.

Hauling: This is a combination of volume and weight capacity. Once again, unless they plan to make it much larger, its not going to have significant volume. Payload will be about 1200 lbs which is only about 300 lbs less than midsize trucks.

They have to target the right balance of capability because the other major feature of the SC will be fuel efficiency. Increasing capability for offroad, towing, or hauling will hurt fuel efficiency.

I think the SC will sell just fine as it is. It will attract two sets of buyers:
Those looking for a compact truck and the capability that it offers.
Those that like its styling and the fact that there's nothing else like it on the market.
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post #6 of 32 Old 04-16-2015, 03:06 PM
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Great breakdown of it, that is the best way to describe what the SC is all about.

What will be interesting is seeing if they further evolve it as time goes on, if they'll make it more tough-truck like but not to a point it steps on the toes of their future truck efforts.
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post #7 of 32 Old 04-17-2015, 01:35 PM Thread Starter
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I think you are totally right about balancing the capability with fuel economy. If people get the impression that they are getting great capability for the impressive fuel economy of the SC then it has the potential to do really well.



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post #8 of 32 Old 04-17-2015, 03:59 PM
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they have to
as it's nothing more than a tuscon with the rear chopped off
if it can't be tough like a Colorado or Canyon, it needs to excel in some other category.
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post #9 of 32 Old 04-18-2015, 10:00 AM
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I've been researching the new Jeep Renegade recently & it is as you all probably know a sub-compact unibody structure, yet they (and I know some of it is just marketing) seem to be selling it as being off road worthy especially with the trailhawk package. I've seen videos of it doing some decent off-roading. That just goes to show you that there is at least some potential for the SC to do the same. Also the Suzuki/Geo samurai/tracker. There is a company Calimini that makes them quite off-road worthy as well.

It will never be a Jeep Wrangler, but I think the SC has the potential to do more than soccer mom duties.

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post #10 of 32 Old 04-18-2015, 03:29 PM
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I think it would be a question of its attractiveness. Does the santa cruz stay derivable if its production form isn't as visually stunning?



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