Originally Posted by Colin
I just wonder if it will sell in high enough volume if it is basically just a sedan-ish vehicle with an open bed. I think that is why it needs to have at least some capability. The Santa Cruz is going to have to capture a wide enough swath of customers to be viable. It can't just count on a very small group of potential buyers.
CUVs like the Tucson are selling very well with the capability that they have. The SC is for compact to midsize CUV buyers that want an open bed. Its a compact car based vehicle so there's not much you can do to increase its capability.
Offroad: It will be able to handle light trails and sand just fine with AWD.
Towing: Its a relatively small vehicle with a short wheelbase so unless they make it much longer its not going to be a good tow vehicle.
Hauling: This is a combination of volume and weight capacity. Once again, unless they plan to make it much larger, its not going to have significant volume. Payload will be about 1200 lbs which is only about 300 lbs less than midsize trucks.
They have to target the right balance of capability because the other major feature of the SC will be fuel efficiency. Increasing capability for offroad, towing, or hauling will hurt fuel efficiency.
I think the SC will sell just fine as it is. It will attract two sets of buyers:
Those looking for a compact truck and the capability that it offers.
Those that like its styling and the fact that there's nothing else like it on the market.