Edit: Location: Arlington, TX
How are you searching inventory? I have checked official website and they dont list Santa Cruz yetI don’t think it was a publicity stunt because it would’ve been advertised widely. I agree with @monogodo that the dealer has no intention of selling it at this time so they gave it an absurd price.
I only found it because I was searching dealer SC inventory in all major Texas cities, from the official Hyundai website. Came across this insanity and had to share.