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Discussion Starter #1
ALL-NEW 2016 HYUNDAI TUCSON STARTS AT $22,700

Model cost breakdown is available in the link.

FOUNTAIN VALLEY, Calif., July 14, 2015 – Hyundai’s all-new 2016 Tucson compact crossover offers an unmatched combination of a modern design, enhanced driving dynamics, increased utility and the latest in safety and entertainment technologies, all with a starting price of $22,700. Hitting dealers later this month, the Tucson is ideally suited for today’s crossover buyers who are demanding a vehicle solution that fits seamlessly into their busy lifestyles.

Tucson is available in four distinct trim levels, each with a compelling value proposition, offering a Tucson for different buyer preferences. Those include:


  • SE: Well-equipped, price-leading model including popular options
  • Eco: Affordable turbo model that delivers more power and improved fuel economy
  • Sport: Features sporty cues and driving dynamics
  • Limited: Luxury model with leather, advanced technology and other premium features
“The all-new Tucson hits the sweet spot of what consumers are looking for in a compact crossover with competitive pricing advantages at every trim level,” said Scott Margason, director, Product Planning, Hyundai Motor America. “For example, the Tucson SE has a MSRP advantage and averages $700 in additional content compared to its competitors in the class. As Tucson competes in one of the fastest growing and most competitive segments in the industry, we can’t wait for the 2016 Tucson to make its way to dealers in just a few short weeks.”
 

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Do you think this has any baring on what the price of the Santa Cruz will be?
I think this helps to provide some slight insight on what it could cost, after all the SC is said to be based off of the Tuscon and going with that... we should expect it to cost within the same neighborhood
 

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Depends. The SC will be lower volume which would raise the price. Or they could offer a version with less features than the Tucson which could lower the price.
 

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Depends. The SC will be lower volume which would raise the price. Or they could offer a version with less features than the Tucson which could lower the price.
Then there's how its price is compared to other truck segments and vehicles people would be crossing over from since that would be an important one. They'll want to reduce the effort and thinking involved for customers
 

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I wonder if they would also create a lot higher trim levels because I know that there are many people who are willing to spend quite a bit on their truck.
 

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That is possible but it all depends on who it targets and the effect it'll have, ideally they'll want to use it to pull people away from other brands.
 

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Discussion Starter #11
The Tucson is going to top out close to $35k. Once you start approaching $40k for something this size, its very hard for people to justify such a purchase if its not a premium brand.
 

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Because of the size I agree with you, but with larger trucks people are willing to spend way more than $40,000. The Santa Cruz is a different vehicle, but I can see the price scaling to quite a bit more than the floor they set.
 

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The Tucson is going to top out close to $35k. Once you start approaching $40k for something this size, its very hard for people to justify such a purchase if its not a premium brand.
I think that's what would break them into Tacoma territory. There needs to be a gap big enough between the 2 segments.
 
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