No joke... below is Desert Sand from Hyundai own website - its beige or tan and not yellow or gold like above, this is a massive difference."Desert Sand" is now looking totally different.
A similar thing happened with a color called "Brickyard Red" when the Nissan 350Z came out. The color looked brown or sometimes purple in photos based on different lighting conditions so nobody ordered it. But in real life the color was a burgundy / wine color that looked awesome (IMHO).