Several dealers over at the Maverick camp are offering 3-4% off invoice. Just wondering if it's happening on the Cruz?
I don't think anyone knows what invoice is to figure out their profit margins.I'm surprised no dealer folks have come forth on this forum at all.
In the past, the vehicles I followed such as Stinger, Miata, Ford Focus RS, dealerships were quite active promoting themselves and grabbing buyers.
“Great news! The $100 you gave us has granted you access to exclusive insider info that was announced publicly almost two full weeks ago!”Great news! As a SANTA CRUZ Insider, you’re among a select few to receive the latest vehicle information as soon as it is available. We’ve just announced the first-ever 2022 SANTA CRUZ will start at an estimated MSRP of $23,990. *
I just got this today......
Great news! As a SANTA CRUZ Insider, you’re among a select few to receive the latest vehicle information as soon as it is available. We’ve just announced the first-ever 2022 SANTA CRUZ will start at an estimated MSRP of $23,990. *
We are also excited to share that the highly anticipated SANTA CRUZ will begin arriving at dealerships in the coming weeks. We will share your preferred vehicle build with your nearest dealership, who will reach out to you directly to finalize your vehicle purchase.1 Please be sure to share your $100 deposit confirmation email with your dealer.
If you have any questions, please contact us at 844-966-3434.
Enjoy the journey!
*Estimated MSRP is a preliminary estimate and is subject to change pending vehicle availability. Excludes destination charges, tax, title and license fees. Destination charges and actual dealer prices may vary. Vehicle displayed may contain optional equipment and colors at additional cost.
1Submitting a reservation request is not a vehicle order or purchase and does not guarantee availability of the requested configuration and package options (including price), or delivery or the ultimate sale of the requested vehicle. See Insider Reservation Program Terms and Conditions for more information.
Unfortunately the concierge is incorrect on the interior colors:I got the same email last week. Called the number and the dealer. I was told by the dealer they have 1 Santa Cruz Limited in Hampton grey on its way and should be there to test drive this week (July 26th or later).
When I called the concierge number, I was told some interesting details including the interior color options.
Black cloth/Black Leather
Grey Cloth/Grey Leather
Tan Cloth (black and tan similar to other Hyundais including the tucson)
And then I didnt hear all of it, but there will be an interior very similar to the Jeep Gladiator - Black, Grey and Orange accents!!! That interior will sell me on this truck, hands down. No questions asked. Take my money!!!
Unfortunately the dealer is correct. Hyundai doesn't have a way like most domestic brands to directly submit a factory order. The dealer can put in a request for what they want and when they are allocated more Santa Cruz if one is available they MAY get it depending on how many are available and how many dealers are asking for it.I don't think the concierge or dealerships have a clue as to what is or is not being built. Stopped at local dealership last week and tried to order a Santa Cruz Limited. The only interior choices were black or dark gray w / orange highlights. As for gray interior, it is not listed on the computer form, so no way to order a gray interior in a Limited Santa Cruz with leather. Dealership was ready and willing to put in an order for me, but the sticking point was they could not give a delivery date other than maybe by end of year. At that point I walked out.
Which is another reason why this whole "reservation" process is just leading to disappointment. Yes the fine print said you weren't ordering a vehicle but they should have used a different word to communicate what this $100 signup was doing (answer: not much but telling a dealer they had a bite).Hyundai doesn't have a way like most domestic brands to directly submit a factory order. The dealer can put in a request for what they want and when they are allocated more Santa Cruz if one is available they MAY get it depending on how many are available and how many dealers are asking for it.
I'm surprised how emotional the wait has become once my decision was made and request submitted is. I don't generally get stressed easily or let timelines play with my mind. My desire for this vehicle being 6+ years old may be playing a role. Even with known facts that my vehicle is coming and is just like I requested, the desire to have it right now is overpowering. I can't even imagine what the Ford full-size Bronco buyers are going through with their continued delays.Right now, everything being allocated is just about to be built
Concierge wasnt wrong...I had written it down and misunderstood what he had said and didnt quite remember what I had written down. Yes, there was no Tan interior, he was referring to the Mojave (tan) Sand EXTERIOR. As for the Black or gray cloth or leather, I was right there, but the two grays are different. But thank you for posting this helpful chart because now it really makes it clear. Much appreciated!Unfortunately the concierge is incorrect on the interior colors:
SE/SEL/SEL Premium have black or gray cloth on all colors except no gray with the Mojave Sand.
Limited is available in black leather for all colors and Sage Gray/Phantom Black/Ice White have gray with the orange accents.
There isn't a regular gray leather - just with the orange, and no tan.
View attachment 1048
Multiple members on the Maverick forum have attested to no b.s. transactions with Granger Ford and another dealer in Horsham, PA. Apparently they've been using this business model for some time on other high demand Fords (Stangs, etc.). Why do it it in this environment? Customer loyalty? When things cool down customers will remember who squeezed them, there are dealers I've dealt with in the past I'd never go to again.Which is another reason why this whole "reservation" process is just leading to disappointment. Yes the fine print said you weren't ordering a vehicle but they should have used a different word to communicate what this $100 signup was doing (answer: not much but telling a dealer they had a bite).
And no way they selling below sticker much less below invoice. This is a new vehicle with limited production currently. I bet those below invoice Maverick will have all sorts of stuff added to them to bring the price back up. Why would anyone discount a vehicle in this environment? Used cars are selling for 30% higher then average.