I'm keeping my options open. I have been sold on a Santa Cruz since 2015. The styling is 1000x better than the Maverick, but when a Maverick is on the lot and I can test drive it, if I haven't gotten a Santa Cruz yet I'm going to have a hard time not getting a Maverick for 10K less (I don't need AWD or a moon roof or a couple of those other options, but Hyundai doesn't let you spec like that). And I'm cheap, so the fact that I still want to give HMA 42K for a Limited says a lot about how much I like it.
If my next vehicle is a Maverick it is solely because Hyundai corporate teamed up with my local dealer to bungle this launch badly enough to override six years of built up desire. Sure, they did it bit by bit, a little letdown at release, a little more at a vague reservation program, more at the pricing announcement, and repeated paper cuts every time I interact with them since. But the only reason I'd even be out at the orange stand looking is because Hyundai keeps dropping the apples out of the cart.
I get it. Supply sucks. But if you took my reservation and actually reserved me a car, I'd be tickled so pink Victoria's Secret would put my picture on sweatpants. Even if it said hey, you won't get it until December, but here's your VIN, here's what you're going to pay, there's no uncertainty here, I would be patiently waiting. Instead I get a steady stream of we don't know anything or that one is already sold or it's not here yet but the price is $xK over sticker, are you ready to sign? Frustration at every interaction is decimating all that goodwill I had built up.
So yeah, if the blue oval starts delivering oranges and I still haven't gotten the apple I desire at the price they advertised, I may be over at their stand checking it out.