Given the sales of the SC this seems like a bad decision... or maybe the SC was considered a success to Hyundai?

The Tacoma is super popular, good luck getting buyers to switch from that. I see this as more of giving current Hyundai customers what everyone has: bigger trucks and SUVs options. However sales of the Ranger took a nose dive after the Mav came out and given the Mav vs SC sales difference this seems like an odd move. Maybe they figure any sales here is better then nothing. The mid-size market has proven to be a tough nut to crack, it was basically abandoned between the 2011 Dakota and 2019 Ranger.

 

Most people aren’t using that Toyota Tacoma for anything but trying to be cool the way overpriced way under power and not very comfortable to drive

 

It will be interesting, they have struggled against the Ford Maverick hybrid and yet the used car market is saturated with used Ford Maverick hybrids. People bought based on fuel economy then discovered it was a dog good for a couple of bags of potting soil at Walmart. They also bought off the name Ford thinking they really getting a small truck, and when compared to the Cruz it's outright junk, so lazy they had to use a name from a car of the early 1970's put together by fruit pickers in Mexico.

What the public really wants is a Slate type size runabout with a naturally aspirated 4 banger. We don't want E.V., hybrid or a turbo.
They are miss reading the market based off pure greed. That Ford junk was suppose to come in at 20k and all the idiots sign up for it. MSRP means nothing anymore. Hyundai will be taking a major risk trying to go up against them. At this point it's even doubtful the Cruz will be around in five years time, the numbers are not there, again they miss read the market. Nobody has money.

 

What the public really wants is a Slate type size runabout with a naturally aspirated 4 banger.

The public wants full size BOF trucks. Proven by the F150 being the sales leader for decades.

The Slate is pure vaporware at this point in time.

 

Another nail in the coffin...
it's bad enough Hyundai is treating the Santa Cruz like some kind of step-child now the new kid will get all the attention. Excluded from the advertising budget, last in line for new options... future doesn't look any brighter for this branch of the corporate tree.

 

I just want a hybrid Santa Cruz to be offered.

 

HAHAHAHAHA isn't gonna happen! Another fictitious article.

 

23 samta cruz limited. Was rear ended fairly hard last week. A older gal in a newer chevy cruz. She's fine, her car was busted up pretty bad. My cruz only had the rubber on the lower bumper cracked and a license plate light cracked. My body guy will fix my minor issues. The rear bumper is stout.

 

The Autoweek writer of this article owns a 2017 Ridgeline….need we say more…? 😜
NATALIE NEFF
But for a couple of sketchy, short-lived gigs right out of college, Natalie Neff has had the good fortune to spend the entirety of her professional life around cars. A 2017 Honda Ridgeline, 1972 VW Beetle, 1999 Ducati Monster and a well-loved purple-and-white five-speed Schwinn currently call her garage home