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The article doesn't mention the Santa Cruz, specifically, but it looks like the Santa Cruz has hit its first delay.
Article is dated June, 14th, guess that hurdle has passed. Not sure I'd deem it the first delay, we've been hearing of the Santa Cruz for several years.
 

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Note the last paragraph. The entire plant is scheduled for a maintenance shutdown until July 11th. That means the Santa Cruz and all other vehicles won't be produced until after that date.
 

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I feel like the kid at the dinner table when his parents say. "You can't have your pudding until you eat your meat."

I sold my Rib Eye steak DD and now I'm driving a tuff piece of 15 year old jerky. I want my pudding NOW! :ROFLMAO:
 

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They probably started SC production for the purpose of identifying issues in advance of the 2 week downtime which would give a lot of time for fixes. It also is good news material.
 

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The article doesn't mention the Santa Cruz, specifically, but it looks like the Santa Cruz has hit its first delay.
Appears this article will give hope to all concerned.
 

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Appears this article will give hope to all concerned.
The article is correct, Hyundai has been having one record month after another, but inventories are getting smaller and smaller so that they won't be able to maintain their momentum.

South Florida is one of the top (if not THE top) volume markets for Hyundai. Using the Wayback Machine, I just looked at 3 local dealers inventories - today and July 2019 (so that it's pre-covid).
Potamkin Hyundai - then 299 cars, now 42
Rick Case Hyundai Davie - then 459 cars, now 20
Coconut Creek Hyundai - then 595 cars, now 78

How can you sell over 300 cars a month with this little on the lot?
 

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Also how many of those cars were built BEFORE the chip shortage? The pipeline (we call it a funnel in my business) was likely stuffed, but now its clear and flowing fast. Problem is it could run dry if not refilled... and quickly. The lead time in chip manufacturing is LONG. The just-in-time auto sector doesn't handle such shortages very well as the whole business model is built around waiting for the last minute to assemble all the components.
 

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Also how many of those cars were built BEFORE the chip shortage? The pipeline (we call it a funnel in my business) was likely stuffed, but now its clear and flowing fast. Problem is it could run dry if not refilled... and quickly. The lead time in chip manufacturing is LONG. The just-in-time auto sector doesn't handle such shortages very well as the whole business model is built around waiting for the last minute to assemble all the components.
 

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I read that at least one automaker (maybe, Kia...?) is only providing a single key fob at purchase time. The second will be provided when the chip shortage is fixed.

This may be the reason why Santa Croix are missing such an 'expected feature' as memory seats. Perhaps they'll reappear in next year's builds.
 

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This may be the reason why Santa Croix are missing such an 'expected feature' as memory seats. Perhaps they'll reappear in next year's builds.
I hope so. If the SC is already wired for the function we may be able to retro fit the switches and modules either from the Tuscon or a future SC model. Per the fuse diagrams there are a few modules required for this function but they are shared with other features like the mood lighting, rear occupant sensor, tailgate, A/C switches, etc. Maybe the IMS (integrated memory seats) required a few chips too many and those resources were already allocated to the Tuscon. Fingers crossed for a retro-fit solution even if its a DYI / non-official hack.
 

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Also how many of those cars were built BEFORE the chip shortage? The pipeline (we call it a funnel in my business) was likely stuffed, but now its clear and flowing fast. Problem is it could run dry if not refilled... and quickly. The lead time in chip manufacturing is LONG. The just-in-time auto sector doesn't handle such shortages very well as the whole business model is built around waiting for the last minute to assemble all the components.
 
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