Hyundai debuted the Santa Cruz pickup concept back in 2015 at the North American International Auto Show in Detroit and we haven’t heard much about the little pickup since. At the time of its concept debut, the Santa Cruz was said to directly rival the Honda Ridgeline, GMC Canyon, and Chevrolet Colorado.
With the new 2018 Honda Ridgeline’s pricing recently released, Hyundai will need to speed up their pickup development or those who were interested may switch over to Honda’s latest offering. Already on sale, pricing for the Ridgeline starts from $30,570 including destination.
That’ll net buyers a 3.5-liter i-VTEC V6 powered pickup capable of cranking out 280 horsepower and 262 pound-feet of torque. Available in 2WD or AWD configurations, the entry-level model will be mated to a six-speed automatic transmission.
Higher up on the trim scale is the 2WD Sport ($34,110), RTL ($34,870), and the RTL-T ($37,020). All the listed 2WD variants will have a fuel economy rating of 19 mpg city, 26 mpg highway and a combined rating of 22 mpg. The 4WD models including the range-topping Black Edition with a starting price of $44,060 should have a city rating of 18 mpg, 25 mpg on the highway, and a combined rating of 21 mpg.
Perhaps Hyundai is holding back on the Santa Cruz until there’s sufficient market reception data for their rival the Honda Ridgeline.