Just sitting here watching "Alone" when a real Santa Cruz commercial runs. Is this the first one?
I also saw the SC commercial during the "Field of Dreams" Game (as well as the Dodgers game).I saw the Santa Cruz ad during the ”Field of Dreams” baseball game tonight!
That's so we will identify with them (and their product preferences.)We all stop aging when we enter midddle age. When we see a high school reunion picture, we think "Who are all those old geezers?" Every year we re-celebrate our 39th birthday.As someone else has mentioned before, pretty much ALL advertising portrays younger people. Even ads targeting the "elderly" 70+ population feature actors in their 50s and 60s....
Funny thing: Those ads "sold" a Soul to my (then) 65 year old Aunt!Remember when Kia ran those dumb chipmunk ads for Millenial's to buy Souls at the time? They didnt, still dont.
But the Soul still sells well.
This commercial? Cool shots and music but awful narration.TV Commercial
No way. #1 of pretty much all time was the Budweiser frogs. It hit EVERY marker for top notch advertising (speaking as a former ad man of over 20 years). It entertained. It was memorable. It became VERY much a part of pop culture. It did all of that while DIRECTLY promoting the brand/product too. It was a winner on every single level. I don't even drink beer (to speak of) and it made Budweiser go top of mind for HOW many years since that launched?? 26! The answer is 26. I remember vividly people croaking it around the room in class in high school ... and college. Drove teachers nuts! LOL#2 was the 3 frogs:
#1 was Geico's Russian oligarch with a miniature living giraffe.
All I know, I did not enjoy watching the ad. Did not bring me joy. Frustrated me. The narrators voice bothered me. Weak sounding. Did not inspire trust. I have nothing in common with the "actors" that appeared on the screen (fake. most did not look like outdoor enthusiasts). They could have done a better job showcasing the vehicle (Minor gripe. Still shots of SC gave me the info I needed)This commercial? Cool shots and music but awful narration