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Discussion Starter #1
If/when this comes to market, odds are it will share a lot with current Hyundai models, specifically those that share a platform with it and looking at the reviews and using that as a basis for the SantaCruz, its not looking good. Compared to the wider truck market if this keeps up Hyundai might only have a low production truck, maybe similar to Honda's Ridgeline.

But that's just my way to gauge things right now, what does everyone else think?
 

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I was chatting with the Hyundai staff at the Calgary Auto Show and the Honda Ridgeline is exactly the market which Hyundai is targeting. (Supposedly, the got cold feet when Honda discontinued the Ridgeline and now there is not point in adding it to current platform which will be replaced in less than couple years).

So, think next generation of the Santa Fe XL (which will be longer/wider) with 4 doors and 5' bed as the Santa Cruz (in about '20).

Which is missing the prototype mark (small, nimble, sporty), IMHO.
 

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Discussion Starter #5
I was chatting with the Hyundai staff at the Calgary Auto Show and the Honda Ridgeline is exactly the market which Hyundai is targeting. (Supposedly, the got cold feet when Honda discontinued the Ridgeline and now there is not point in adding it to current platform which will be replaced in less than couple years).

So, think next generation of the Santa Fe XL (which will be longer/wider) with 4 doors and 5' bed as the Santa Cruz (in about '20).

Which is missing the prototype mark (small, nimble, sporty), IMHO.
Sounds good to me , i won't mind the wait just as long the product is good. Toyota's Tacoma is a great example of what they can learn from, all while avoiding the short comings of the Ridgeline.

Tacoma + Wrangler attributes will position them well.
 

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If it could take traits off of both, they would have a great chance at succeeding in the mid-sized pickup truck segment. It'll not only be a great road vehicle but it'll also be able to handle the off-road quite well. A nice overall well rounded pickup would position them well.
 

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Discussion Starter #7
If it could take traits off of both, they would have a great chance at succeeding in the mid-sized pickup truck segment. It'll not only be a great road vehicle but it'll also be able to handle the off-road quite well. A nice overall well rounded pickup would position them well.
Yeah, but thats easy to say. All depends on how far they're willing to go on delivering that.

The concept looked well rounded but how a production performs will be the big question. Better not look like a Tacoma and Wrangler rival but not perform the part.
 

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If it has the looks and doesn't carry the bark to follow that will be highly disappointing. But at the end of the day, they should know better than to put out something like that on a production level so I doubt there's much to worry about, it'll still be capable.
 

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Discussion Starter #9
If it has the looks and doesn't carry the bark to follow that will be highly disappointing. But at the end of the day, they should know better than to put out something like that on a production level so I doubt there's much to worry about, it'll still be capable.
Slowly Hyundai is showing they understand the need for performance and that they understand what buyers really want. Only thing is we haven't seen it on this level, as a light-duty truck.

Whats helping is they have been making small commercial trucks overseas for a long time.
 

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Thankfully they have something to work off of, and that being said, they'll also have other light trucks being used as benchmarks too
 

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Discussion Starter #11
Hence why there's still a high chance of the SC happening, just a matter of time although Hyundai has been moving slow taking it from concept to test mule and finally production.

Whats not helping is the lack of insight for potential customers like ourselves.
 

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Hyundai's "pickup" will not be a sporty 2+2 like the SC prototype, but a bloated Ridgeline crewcab clone.

Think the Kia Pickup prototype but with Hyundai badge - 4 doors, "pick up" styling. With as much off road capability as the Honda*. It's not going to be the body on frame of Jeep/Tacoma (and certainly not the solid axle of the Jeep).

And I somehow doubt anything from the Hyundai Porter makes its way into the pickup Hyundai sells in Canada and USA.

If that is what you want great, but that isn't the Santa Cruz which I was looking forward to.

*To be honest, I wasn't looking for real off road capability, rather awd for winter in Canada.
 

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Hyundai's "pickup" will not be a sporty 2+2 like the SC prototype, but a bloated Ridgeline crewcab clone.

Think the Kia Pickup prototype but with Hyundai badge - 4 doors, "pick up" styling. With as much off road capability as the Honda*. It's not going to be the body on frame of Jeep/Tacoma (and certainly not the solid axle of the Jeep).

And I somehow doubt anything from the Hyundai Porter makes its way into the pickup Hyundai sells in Canada and USA.

If that is what you want great, but that isn't the Santa Cruz which I was looking forward to.

*To be honest, I wasn't looking for real off road capability, rather awd for winter in Canada.
So essentially all you're looking for is something that can perform in winter time with less worry and the space of a bed?
 

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Discussion Starter #15
Tacoma is a great product if you don't mind that size of bed. If you need something bigger, go Tundra. But the fact Tacoma sales have sky rocketed and are the best in its segment says something powerful.
 

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But Hyundai's "pickup" (Per my discussion with Hyundai) isn't a Tacoma (or Ranger or Colorado); it's a Ridgeline alternative. Add to that Honda was 1st to market in the class (Toyota was 1st in segment, Colorado/Canyon combined sell 75% of Taco) means Hyundai will be lucky to sell 30k/yr of a crew cab unibody pickup. (Ford Ranger and Jeep Pickup are going to carve their niche in this pie before 2021). The Santa Cruz prototype was new pie, and Hyundai could have been 1st in segment; but instead the white collars got nervous about striking out on their own, and are now doing a "me, too". Well, at least then they can't be accused of trying a product for which their was no market. Note: Taco sales took a hit in April and as a result sales are about 5% behind last year. Frontier sales are way down (75% of last year). In answer to the question, I am looking for something as/smaller than my existing Ranger 4x4 (more like size of 1st generation Ranger).
 

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Discussion Starter #18
But Hyundai's "pickup" (Per my discussion with Hyundai) isn't a Tacoma (or Ranger or Colorado); it's a Ridgeline alternative. Add to that Honda was 1st to market in the class (Toyota was 1st in segment, Colorado/Canyon combined sell 75% of Taco) means Hyundai will be lucky to sell 30k/yr of a crew cab unibody pickup. (Ford Ranger and Jeep Pickup are going to carve their niche in this pie before 2021). The Santa Cruz prototype was new pie, and Hyundai could have been 1st in segment; but instead the white collars got nervous about striking out on their own, and are now doing a "me, too". Well, at least then they can't be accused of trying a product for which their was no market. Note: Taco sales took a hit in April and as a result sales are about 5% behind last year. Frontier sales are way down (75% of last year). In answer to the question, I am looking for something as/smaller than my existing Ranger 4x4 (more like size of 1st generation Ranger).
Lucky for you Ford will be taking the ranger through some changes in time for its arrival in America and with that should come similar changes to other Ranger world markets. Depending on how long you want to wait, the new Ranger might be available when you're ready for a new truck.
 

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Hey, going from Ranger to Ranger would be pretty darn cool. Having the first gen and then getting the new one would make me a pretty happy camper everytime I see them beside each other.

Think it'll be using the same axles as the Wrangler as well.
 

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Yea, apparently some new axles from Dana that are greatly improved and more efficient.

Anyone seen photos of the new Ranger Raptor ? Not too sure if it's actually a thing or just a fan rendering

 
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