Launched last June, customers were able to use Hyundai Express Shopping to find national and regional offers using Hyundai Auto Canada?s corporate website. Soon 10% of their Canadian dealerships are piloting a new system where buyers can receive customized quotes from the portal.
This upgraded platform will give customers the ability to request a trade-in appraisal from their local dealership, apply for credit approval, and even schedule an appointment from the comforts of their own home. What?s more, online customers can find out what the real trade-in value is for their current car and that amount will be factored into their new vehicle price so buyers will know what they?re paying before stepping foot inside a dealership. Thus streamlining the process and removing some of the stress associated with car purchasing.
Hyundai is still deciding on which dealerships will be beta testing the platform, but they should come to a final decision soon as the program is set to roll out nationally by the end of this year to dealerships who want to take part.
?The principle is when the customer gets there, the dealership knows what car they?re interested in, the test drive is arranged, the paperwork is done and the test drive becomes the affirmation of the customer?s online buying process and choice. That?s the vision,? Lawrence Hamilton, director of marketing for Hyundai Auto Canada, told IT Business Canada.
When the Hyundai Santa Cruz goes on sale, those interested can receive an accurate local price with the click of a button.