It seems Hyundai is really looking to catch up with SUVs and trucks. Reuters heard that Hyundai is considering development of a large SUV that would be based on the Genesis.
It sounds like Hyundai has quite a few potential obstacles though.
Hyundai is hoping that the appeal of the Genesis will carry to the SUV and help boost the image of the brand.Among the obstacles that the automaker faces with its attempt to compete in the high-margin market for utility vehicles is its poor SUV track record, its having no pickup trucks, and the dominance of U.S. and Japanese brands. It’s not known for sure if Hyundai will release this model to the market, according to one source.
There may be problems with its brand power in the SUV segment. It’s also possible that oil prices will go up and hurt the market for non-frugal vehicles. Another source said that when it comes to bigger SUVs, Hyundai is “timid.” The automaker is looking into an internal proposal submitted in 2014 to fill a gap at the SUV lineup’s high end with Genesis-based SUVs.
This is also interesting to note: