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Discussion Starter #1


It seems Hyundai is really looking to catch up with SUVs and trucks. Reuters heard that Hyundai is considering development of a large SUV that would be based on the Genesis.

It sounds like Hyundai has quite a few potential obstacles though.

Among the obstacles that the automaker faces with its attempt to compete in the high-margin market for utility vehicles is its poor SUV track record, its having no pickup trucks, and the dominance of U.S. and Japanese brands. It’s not known for sure if Hyundai will release this model to the market, according to one source.

There may be problems with its brand power in the SUV segment. It’s also possible that oil prices will go up and hurt the market for non-frugal vehicles. Another source said that when it comes to bigger SUVs, Hyundai is “timid.” The automaker is looking into an internal proposal submitted in 2014 to fill a gap at the SUV lineup’s high end with Genesis-based SUVs.
Hyundai is hoping that the appeal of the Genesis will carry to the SUV and help boost the image of the brand.

This is also interesting to note:

 

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Looking forward to seeing this happen.

Imaging this shaped into an SUV, a premium Genesis should look killer!

I just hope the introduce more new design things to it compared to what we have now.
 

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I see plenty of newer Santa Fe crossovers driving around -- to me it seems the brand has sufficient equity with buyers shopping the crossover segment. So I find their comment odd that Hyundai allegedly lacks brand power in the SUV segment.

I see plenty of Genesis sedans too. It seems logical to offer an SUV form in the US market for some of those buyers.
 

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I see plenty of newer Santa Fe crossovers driving around -- to me it seems the brand has sufficient equity with buyers shopping the crossover segment. So I find their comment odd that Hyundai allegedly lacks brand power in the SUV segment.

I see plenty of Genesis sedans too. It seems logical to offer an SUV form in the US market for some of those buyers.
I`ve been seeing Genesis sedans from the new generation more than than the last one even from the time it was out, goes to show they`re doing something right.
 

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I see plenty of newer Santa Fe crossovers driving around -- to me it seems the brand has sufficient equity with buyers shopping the crossover segment. So I find their comment odd that Hyundai allegedly lacks brand power in the SUV segment.

I see plenty of Genesis sedans too. It seems logical to offer an SUV form in the US market for some of those buyers.
but so the thing is, will they go above santa fe or replace it?



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Discussion Starter #6
I see plenty of newer Santa Fe crossovers driving around -- to me it seems the brand has sufficient equity with buyers shopping the crossover segment. So I find their comment odd that Hyundai allegedly lacks brand power in the SUV segment.

I see plenty of Genesis sedans too. It seems logical to offer an SUV form in the US market for some of those buyers.
I think its all relative. Other brands have been putting out so many crossovers that comparatively Hyundai is behind. I do agree with you though. It's not like Hyundai makes bad crossovers and SUVs at the moment.
 

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Replacing the Santa Fe might be a good move for them, adding it above could thin their efforts out too much
There can never be too many SUVs/CUVs in today's market.

A Genesis based SUV would be positioned as a premium vehicle above the Santa Fe. Yes the Santa Fe has three rows, but it is still pretty small at 193" in length. That's midsize sedan dimensions. A Genesis based CUV could be made larger, more roomier, with extra luxury, and most importantly - with a V8.
 

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There can never be too many SUVs/CUVs in today's market.

A Genesis based SUV would be positioned as a premium vehicle above the Santa Fe. Yes the Santa Fe has three rows, but it is still pretty small at 193" in length. That's midsize sedan dimensions. A Genesis based CUV could be made larger, more roomier, with extra luxury, and most importantly - with a V8.
x2. Hyundai would be smart to not alter the Santa Fe, which could jeopardize its current success in the market.

Add the new SUV above the Santa Fe.

I think Kia/Hyundai's reluctance stems from the dramatic failure of the 2008 Kia Mohave SUV, which left the market after only about a year.
 

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I think Kia/Hyundai's reluctance stems from the dramatic failure of the 2008 Kia Mohave SUV, which left the market after only about a year.
That is also a good reason why they need to stay away from making a traditional midsize or fullsize pickup... for now.
 

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There can never be too many SUVs/CUVs in today's market.

A Genesis based SUV would be positioned as a premium vehicle above the Santa Fe. Yes the Santa Fe has three rows, but it is still pretty small at 193" in length. That's midsize sedan dimensions. A Genesis based CUV could be made larger, more roomier, with extra luxury, and most importantly - with a V8.
Yea, I'm thinking Infinti QX80, Escalade, Navigator rival...



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Discussion Starter #12
I don't think that they would go for that size. Sure they bring good margins, but since it is their first luxury SUV I think they should go with something a bit smaller that will sell in higher volumes and would therefore be more visible on the road.
 

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I don't think that they would go for that size. Sure they bring good margins, but since it is their first luxury SUV I think they should go with something a bit smaller that will sell in higher volumes and would therefore be more visible on the road.
I think of how they approach this like how they did with the Genesis compared to the rest of their sedan line up, just as that's structured, the same they want for SUV's
 

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Even that bigger Lincoln SUV can be thrown into this MK-something.

And being an SUV like that, it will also help Hyundai to get one more fleet product out there.

I've noticed a lot of Genesis sedans as limo's.
 

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Discussion Starter #18
I can see it eating up Buick sales, Buick has been boring and continues to stay their.
Boring, but also nice cars. I do think that Hyundai can offer something more interesting though. It's design language is much better than Buick imo.
 

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Boring, but also nice cars. I do think that Hyundai can offer something more interesting though. It's design language is much better than Buick imo.
Nice enough to not send them down the same path Pontiac went, they're still trying to save the brand. It has a way to position itself in the market, they just need to play their cards right.
 

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Discussion Starter #20
I don't think that Buick is going the way of Pontiac. it has just enough to stick around. Its in a bit of a limbo. Over time it will have to either do well, or fold.
 
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