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Hyundai donates Santa Cruz's to the city of Santa Cruz

639 Views 6 Replies 7 Participants Last post by  Fly Fisher
They look pretty good as a lifeguard / fire rescue truck.

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$164k for 4 SC. Sounded like they'd donated 4 Limiteds. But one photo looks like one has SEL wheels, another has Limited wheels. I'm guessing the Limited goes to the boss.
Hyundai shared the news on their website today. very cool initiative for Hyundai to do.

  • Hyundai’s Four-Vehicle Donation Is the Largest Vehicle Donation to a City to Date
  • Marine Safety Santa Cruz Vehicles Ribbon-Cutting Celebrated Both National Public Works Week and National Beach Safety Week

SANTA CRUZ, Calif., May 31, 2023 – Hyundai celebrated both National Public Works Week and National Beach Safety Week at the Marine Safety Santa Cruz Vehicles Ribbon-Cutting on Thursday, May 25, where four Hyundai vehicles were donated to support the Marine Safety Division’s work of keeping beachgoers safe in the City of Santa Cruz. With an approximate value of $164,000, The four-vehicle donation is the largest vehicle donation to a city by Hyundai Motor America to date.

“Santa Cruz comes with powerful and efficient engines and superb maneuverability to ensure it is a pleasure to drive in urban or off-road environments,” said Trevor Lai, senior manager, product planning, Hyundai Motor North America. “We are honored to help keep beachgoers safe in the City of Santa Cruz by supporting the City of Santa Cruz Marine Safety Division.”
The Ribbon-Cutting included remarks from Fred Keeley, mayor, City of Santa Cruz, Rob Oatey, fire chief, City of Santa Cruz, Nathan Nguyen, public works director, City of Santa Cruz, and Trevor Lai, senior manager, product planning, Hyundai Motor North America.

“These vehicles are going to be game-changing in terms of bolstering our current fleet of vehicles that are available not only for patrol, but for the emergency response for the water rescues we have all year round,” said Rob Oatey, Santa Cruz Fire Chief. “Especially the way they are designed in terms of being lightweight and more compact. It provides better visibility. Our dense beaches can be extremely hazardous to navigate in vehicles, and the better visibility all around is going to enhance safety.”

National Beach Safety Week is sponsored annually by the United States Lifesaving Association to remind beachgoers to use caution in the aquatic environment.

This year’s National Public Works Week theme is "Connecting the World Through Public Works," underscoring how public works connects us all through infrastructure and service, enhancing quality of life for the community.

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By the time you add in the extras that any 1st responder vehicle needs, the original list price is like, gone in 60 seconds.
I will be on the lookout for these bad boys. I live in SC county. Dang, I was going to put red stripes on my white SC. Now I'll get pulled over for impersonating. I hope that they put the contrasting letters in the tailgate.
Having lived near Santa Cruz during my college days, besides the features of the truck, the name really fit the product. I realized that 90% of the people who buy the truck, never make the connection. A great photo opp. would be the truck on the Santa Cruz Wharf

With all those people on the beach extending for miles, you can imagine the ability to drive along the beach, especially for life guard duty.
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