Awwwwwwwwwwww ... do I have to move to SoCal too?? Why couldn't they hire some kayakers or anglers at least! Guess I can't take this one off road to the trout lakes ... just the skate park. Fishing sucks at the skate park.LOL no, if you buy a Santa Cruz you will become a surfer and skateborder because you have the car!
LOL... noticed that too... As for the NFL, I know how hard HMA worked to get to be an "NFL" sponsor. They landed that deal a few years ago. The brand visibility has been a huge win.. not to mention Kia has a huge on-going TV campaign (Superbowl, now Olympics, Soccer, etc.)Seems to be an extended version of this one: First commerical?
This ad seems to focus on the Santa Cruz lifestyle and the vehicle mimics that thru its name. I guess we know why they put "Designed in California" on the taillights as they are really pushing this connection. Arizona & Mexico (Tuscon / Santa Fe) must be jealous they didn't get this much love from Hyundai
Reading the press release they are going to run these ads on Sunday Night Football. That's a major showcase.