Hyundai has to remember...They are Hyundai They aren't the top tier, a lot better since they came up with the 10yr /100,000-mile warranty but I remember them from the past, So Hopefully they don't get too uppity and tried to think this is worth more than the Maverick, just because it has a prettier face... And the group that they are focused on is the younger crowd and do they have lots of $$$?? with a new family..house....job?, this group needs a car that can do some truck Where the Maverick is focused on the older person who needs a truck even in a limited capacity..that can do car when needed.
So it comes down to...Do you want a Truck that looks like a Truck built by Ford or do you want a car that does a truck built by Hyundai ....
In my homeowner limited need for a truck...either would work but which would I prefer to drive daily?? the Maverick because I want my truck to look like a Truck

and I think the Cruz is a Sport Aventure Vehicle and see it carry camping gear in the back, not carry bags of mulch and plants ..Sorry my 2 cents..