We’ve been waiting for an announcement from Hyundai since the Santa Cruz small pickup concept debuted at the 2015 Detroit Auto Show, but news were scarce in the months to follow with people giving up hope. Now we’ve learned from Reuters that the automaker plans to launch a pickup truck in the United States to give their sales a boost.
The U.S. market is shifting away from sedans and Hyundai wants to catch up to changing trends, thus their plans to develop a pickup truck similar to the Santa Cruz concept and a few more SUVs. Currently, the Korean automaker does not offer a pickup of any kind in North America, leaving a hole in their lineup.
If someone wanted a pickup that’s not a behemoth like the Ford F-150 or the Ram 1500, they’re stuck with very limited choices and even the Honda Ridgeline and Toyota Tacoma can be more truck than what they’re looking for. The gaping hole in the segment can be plugged by the Santa Cruz, which will slot right under those mid-sized pickup trucks.
Of course, you won’t be able to haul and tow as much, but the small truck bed will appeal to those living in urban areas who wants something to go on weekend adventures with.