This is the news we’ve been waiting for even if Hyundai won’t officially announce it until the Los Angeles or Detroit auto show.
In an interview with Motor Trend, Dave Zuchowski, president and CEO of Hyundai Motor America, said "We have made the decision, we have not made the announcement."
The last time we were reassured like this was in January, when he said that they were trying to figure out when to announce the news. June would have been a good time to make the announcement since Hyundai was already publicizing their intent to increase truck production at its plant in Montgomery, Ala, and Zuchowski was hoping to make an announcement around that time but the company wasn’t ready to do so.
At least now we know the Santa Cruz pickup is on its way and almost ready for its reveal. Motor Trend thinks it’ll join the Hyundai lineup in 2018 as a 2019 model. Earlier this month, the pickup went for a design review so a few tweaks may have been made to the concept’s award winning design and the Hyundai is close to approving a final design. We’ll probably see four full sized doors instead of those suicide doors.
Hyundai is expecting to sell around 50,000 Santa Cruz pickups a year after the initial release and external studies thinks it could be closer to 70,000. Once they hit showroom floors, we can expect to see them sell for about $25,000 a pop.