We can't judge pricing by looking at midsize body on frame trucks. The starting prices for those vehicles are based on stripped work truck models with almost no options. A modestly equipped 2WD midsize truck is closer to $30k. Add 4WD and the higher trim midsize trucks are closing in on $40k. The Santa Cruze is really a compact crossover and considering that its based on the Hyundai Tucson, that's where we should start.
The Tucson currently starts at $21,650 and goes up to $28,000 for a top trim AWD. Considering that Hyundai has said that they will be able to double production on this platform, that will help to lower the price some. On the other hand, the special features of the Santa Cruze might add some to the price. I would estimate the cost to stay about where it is with the Tucson. The diesel will probably add a $2k-$3k premium over the gas engines. I would expect a nicely equipped Santa Cruze to come in at around $30k.
The Tucson currently starts at $21,650 and goes up to $28,000 for a top trim AWD. Considering that Hyundai has said that they will be able to double production on this platform, that will help to lower the price some. On the other hand, the special features of the Santa Cruze might add some to the price. I would estimate the cost to stay about where it is with the Tucson. The diesel will probably add a $2k-$3k premium over the gas engines. I would expect a nicely equipped Santa Cruze to come in at around $30k.