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Discussion Starter #1
As of this posting, there's no official word on what pricing will be like, however it seems to be a truck/crossover truck that would sit among trucks like the Chevrolet Colorado, Toyota Tacoma and Nissan Frontier. With that being said, looking at the pricing of those trucks with your knowledge of the Santa Cruz, post below what you believe official Santa Cruz pricing will start around, along with pricing of various trims, packages, options, etc.


  • 2015 Chevrolet Colorado Pricing from $20,120
  • 2015 Toyota Tacoma Pricing from $20,765
  • 2015 Nissan Frontier Pricing from $17,990
 

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We can't judge pricing by looking at midsize body on frame trucks. The starting prices for those vehicles are based on stripped work truck models with almost no options. A modestly equipped 2WD midsize truck is closer to $30k. Add 4WD and the higher trim midsize trucks are closing in on $40k. The Santa Cruze is really a compact crossover and considering that its based on the Hyundai Tucson, that's where we should start.

The Tucson currently starts at $21,650 and goes up to $28,000 for a top trim AWD. Considering that Hyundai has said that they will be able to double production on this platform, that will help to lower the price some. On the other hand, the special features of the Santa Cruze might add some to the price. I would estimate the cost to stay about where it is with the Tucson. The diesel will probably add a $2k-$3k premium over the gas engines. I would expect a nicely equipped Santa Cruze to come in at around $30k.
 

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I think it is perfectly fair to examine mid size pricing because if the Santa Cruz is priced anywhere within a couple $K it begs consumers to seriously consider buying more truck...and not just more truck, but a truck from people who build trucks... Hayundai has no cachet here, Nissan, Toyota and Honda all tried (try) to sell trucks (compact ones too at one point) and they could never break through the branding...

For a bare bones work truck, Canyon sure includes impressive kit for $21K... 2015 Canyon Small Pickup Truck | Options



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That bare bones extended cab Canyon doesn't even have rear seats. Even with seats, the back of an extended cab midsize is not where you want to be.

If you want to make a comparison to midsize trucks, it needs to be more apples to apples. The Santa Cruze is supposed to have a comfortable back seat. That would require a crew cab midsize truck which is going to start around $25k.

Overall, a comparable Santa Cruze should undercut a midsize by $5k or more.
 

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I expect a fully loaded Santa Cruz to be in the same ballpark as a fully loaded Tucson. $28-30K would seem about correct, but if they can bring it in for less than that, then great. And, by fully loaded, I mean with current technology (adaptive cruise control, BLIS, etc.)
 

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Discussion Starter #6
I expect a fully loaded Santa Cruz to be in the same ballpark as a fully loaded Tucson. $28-30K would seem about correct, but if they can bring it in for less than that, then great. And, by fully loaded, I mean with current technology (adaptive cruise control, BLIS, etc.)
That's actually a good ballpark to put it at, as for one i'm sure it will run on the same platform, and sure to be similar in many ways aside from the sort of things that would come with such a vehicle and with the progression of a brand.
 

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I want one

I've had my Baja for 13 years now & I need a new trucklet. I'd pay a pretty fair price to get one of these if it remotely resembles the specs of the show truck. I don't want a colorado, f150 or anything that big.
 

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I've had my Baja for 13 years now & I need a new trucklet. I'd pay a pretty fair price to get one of these if it remotely resembles the specs of the show truck. I don't want a colorado, f150 or anything that big.
What's a fair price to you? I'm hoping for 20-25k but the lower end of the spectrum may not be a possibility.
 

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Here in Ontario, so far I have heard no official word of production, or production timelines, let alone pricing. I call the closest dealer every few weeks, hoping.....
I currently drive an FJ Cruiser, and am prepared to pay a somewhat comparable price to that vehicle, but I hope that it is significantly less with FWD or AWD.
The sales guys know I want the first one in Ontario.....if it's the silver of the prototype pics. Every time I call or visit I offer to leave a deposit, but no takers yet.
David
 

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I haven't even really considered other colors than silver. I guess black would look good. Maybe a metallic green too.

I'm expecting pricing to be pretty reasonable too. It's aimed at younger people so they can't make it pricey.
 

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Discussion Starter #13
Being a truck they might introduce new colors in addition to some of what they already have, so i'll be looking out for those, just not sure what more they need.
 

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Discussion Starter #15
Being a sporty truck they might do something special, like Yellow, Red, etc. Even truck makers of bigger trucks have been bringing on more stand out colors.
 

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It just looks to me like they are going to stick with the metallic finish which doesn't go as well with bright color in my opinion.
 

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I'd pay in the $30-35K with all the options found in a Tucson AWD Limited - Ultimate package. If it cost more than that I'd probably just pay $40K and get a nice Colorado. Or pass on a truck and just get a Tucson.

FIRST POST !!
:D
 

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Discussion Starter #18
I'd pay in the $30-35K with all the options found in a Tucson AWD Limited - Ultimate package. If it cost more than that I'd probably just pay $40K and get a nice Colorado. Or pass on a truck and just get a Tucson.

FIRST POST !!
:D
You might be in luck since Hyundai has been good with adding features (from what i've seen) and being a competitive market, they might have to do that, just to ensure the initial year goes well to start the momentum.
 

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It will probablybe more then we want to pay ,around here the dealers have something they call a " Hard to obtain fee " ,I believe it was like $795 on a supercharged Nissan Frontier ,they priced the Frontiers so high for that little nominal engine upgrade ,I couldnt afford one .Some of the people bought those SC Nissans and were too tight to put the recommended fuel in them . Nissans , stingy engine policy has kept me from being a repeat customer ,they finally started putting decent power in the Frintiers ,by then ,however ,I good get something else cheaper .Nissan acted for ages as if Toyota was its only competition ,I owned 3 new Nissan trucks ,but finally had to go to something else to get a little power ,now they are too expensive . (at least around here )
 

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One other thing I hope the power to weight is at least 17 to 1 on these new Santa Cruz ,so you can keep up with traffic (if its a dog ,I wont bother getting one )
 
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