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This Hyundai ad will air before the kickoff of the Super Bowl and features Kevin Hart, the Genesis sedan and the Hyundai Blue Line Car Finder feature. Kevin Hart is an overprotective dad who basically stalks his daughter while she goes on a date. Funny and creepy at the same time. Guess there is no Santa Cruz commercial this Super Bowl. maybe next time.

 

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Smart play getting someone in their prime right now, Kevin Hart is being plugged into to just about anything he can get into at the moment and this should do some GOOD for Hyundai, which complements how amazing the Genesis is.
 

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He needs to be in the Santa Cruz commercial when it comes out! He just makes a commercial so memorable. Maybe Kevin Hart chasing off boyfriend number 2.
 

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He needs to be in the Santa Cruz commercial when it comes out! He just makes a commercial so memorable. Maybe Kevin Hart chasing off boyfriend number 2.
That I would like to see but if they do it, they'll want to tie in some tech the Genesis has... what do you think they can use as a follow up promotional video?
 

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Same here. Plus Kevin Hart is in the spot light these days, they might as well run with the audience he has built up till now. Makes most sense to follow the trends.
 
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