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Yea there really isn't anything quite like the Santa Cruz with any other company right now. What would you buy from those other brands instead?
 

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Compared to their midsize trucks maybe?

I was having a discussion about the size of the Santa Cruz on another forum. Here is an overlay with a Colorado. Both trucks have 30 inch tires so it was pretty easy to scale the two. The Santa Cruze is truly a compact pickup.

 

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I think that is the challenge of the Santa Cruz. It is a vehicle that is in between many different types of models. They have to be able to convince people that they should buy the Santa Cruz rather than buying something that is from one of the other segmetns (mid-size truck, CUV, compact)
 

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Oh that's a bit of brilliant...

If Hyundai wants to sell the Santa for $19K and I can get into a Colorado for $20K...I'm buying the Colorado... more truck, similar cost...
Then you're missing the point of the Santa Cruz and falling into the same mindset of most truck buyers where they equate value to physical size and not content.

Yes you will get more truck, but only in terms of size and weight. The Colorado weighs almost 1000 lbs more (based on the weight of the Tucson). Imagine having to drive around with four 250 lbs men every day. Everything else in terms of performance, fuel efficiency, maneuverability, and features will be less - the things you will appreciate more on a daily basis. But hey, you got that bigger truck for those few times a year you might need it.
 

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I think we could even see the Santa Cruz sell for cheaper than the Colorado, but of course that depends on what else they include.

I'm starting to think it could be more priced like a Nissan Frontier, starting around $17,900
 

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The $17.9k Frontier is a stripped work truck. It doesn't even have air conditioning or a radio. Not a good comparison especially considering the Frontier is a 10 years old design.

If the SC will be based on the Tucson, there's a good chance it will pretty much have mostly Tucson mechanicals and interior. The Tucson starts at $21k.

With that said, I estimate a SC should undercut a comparably equipped midsize by at least $3k.
 

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If you think about the Honda Pilot vs Ridgeline, it has undergone a transformation similar to what the Tucson / SC would. Both the Pilot / Ridgeline have similar starting pricing (from my quick google search). The Tuscon starts at 21k so I would guess the SC would be about the same considering that the extending bed (which would probably increase costs) would not make it into production. Another factor is the diesel engine which could also increase costs...

I would think it would be worth it to pay 21k for a SC (minus diesel & bed extender) so long as the rest of it was similar to the Tuscon in build materials, quality, options, etc.

There would be savings involved in gas mileage over a mid-sized truck (more so for gas engine if optional), but residual value might be lower unless this turns into a huge cult car.

If somehow they manage to knock off a couple of grand, then sign me up!
 

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The $17.9k Frontier is a stripped work truck. It doesn't even have air conditioning or a radio. Not a good comparison especially considering the Frontier is a 10 years old design.

If the SC will be based on the Tucson, there's a good chance it will pretty much have mostly Tucson mechanicals and interior. The Tucson starts at $21k.

With that said, I estimate a SC should undercut a comparably equipped midsize by at least $3k.
Never realized that was the case as I never looked into what exactly you get with the Frontier, but it makes sense as when equally optioned it should cost as much as the colorado.

Depending when the SC comes out, and how Tucan pricing progresses from now till then... it could also end up being a bit higher, at $22k. Are you happy with how the Tucan is equipped as a base model? (since we're likely to see that trend with the SC)
 

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Oh that's a bit of brilliant...

If Hyundai wants to sell the Santa for $19K and I can get into a Colorado for $20K...I'm buying the Colorado... more truck, similar cost...
There is a large segment of American drivers who want NOTHING to do with driving the standard American pick-up truck. I am one of them, and I'm approaching 60 years old! I'll load my bikes, my kayaks, etc., into a vehicle like this, and love it! If they made a modern version of the El Camino, like they have with the "utes" in Australia, I'd be all over that. This might be the best chance at that very vehicle, but I wouldn't be seen dead in pick-up, regardless of the price.

I hope to heck they build it and they make it as cool as this concept vehicle is.
 
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