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If dealers charge over the sticker price, it will mean FAILURE of this model. Price it right, ensure dealer support, be honest and straightforward and it might compete with Honda and Subaru. Otherwise.....
I'm thinking the same. If you can get into a Ridgeline for $38k (and AWD is standard on all trims of the Ridgeline now...), and a fully spec'd Maverick is around $33k I think, they need to land in the middle. If a Limited AWD Santa Cruz is much over $35k I think they'll have trouble selling long term after the initial hype dies down.If Hyundai dealers add on the LOA, the Santa Cruz will sit on the lots until they remove it. You make some valid points, @CASD. I just cannot bring myself to purchase a Ford without a lengthy warranty. If the SC is large enough and the price is not too high, then I could be swayed toward the Hyundai. I just bought a 2021 Ridgeline for $38K, so I won't move down into a Santa Cruz for more than around $35-36K for the Limited version. Pricing is the key for Hyundai. The Maverick just hit Hyundai with a gut punch.
I had a 2006 Ridgeline... Sold it for a Chevy Avalanche Black Diamond LTZ.........BIG Mistake ... I want a Ridgeline but can't bring myself to a $35-40,000 truck...Thats why the Ford and Hyundai fit the bill perfectly.If Hyundai dealers add on the LOA, the Santa Cruz will sit on the lots until they remove it. You make some valid points, @CASD. I just cannot bring myself to purchase a Ford without a lengthy warranty. If the SC is large enough and the price is not too high, then I could be swayed toward the Hyundai. I just bought a 2021 Ridgeline for $38K, so I won't move down into a Santa Cruz for more than around $35-36K for the Limited version. Pricing is the key for Hyundai. The Maverick just hit Hyundai with a gut punch.
I agree...It's Marketing 101...So, I'm sure Hyundai had some idea of Maverick's pricing as it was being tossed around for months but maybe they didn't believe Ford could do a Hybrid for $19995...I'm thinking the same. If you can get into a Ridgeline for $38k (and AWD is standard on all trims of the Ridgeline now...), and a fully spec'd Maverick is around $33k I think, they need to land in the middle. If a Limited AWD Santa Cruz is much over $35k I think they'll have trouble selling long term after the initial hype dies down.
And each day they keep messing around not releasing pricing and trim info the hype dies a little more... the volume of info and activity online with the Maverick is incredible compared to the Santa Cruz. And the SC is starting to roll off the assembly line already! Crazy.
I agree, that would be HUGE to come in around $20k for the base model, but I don't see that happening.... Plus, I think a lot of the minimalist trucklet crowd (esp. governments/fleets) would still go for the Maverick due to the MPG.They only thing that could save a 4th of July price launch would be $19995 base price
Did you drive the Ford Escape with the same engine and trans while you were there? If so, what did you think?I just hope the Ford doesn't feel cheap inside.. like the escape...
So I guess for me is the test drive...the feel...etc..,
That was 3-4 years agoDid you drive the Ford Escape with the same engine and trans while you were there? If so, what did you think?
I'm trying to do the same for a 2022 Hyundai Tucson SE today. Found a dealer not too far way that lists 30+ on their website.
The base SE Santa Cruz is said to have the same dash and center console as the 2022 Tucson; hooded analog gauges and 8" center screen with knobs and dials. I think the seats will be a bit different design.is the Tucson the same interior as the Cruz?
Ford is Gouging too!PS I won't be price gouged ...MSRP at the max or I'll walk I reserved a Maverick just in case XLT Hybrid W/Lux pkg, moonroof and spray in bedliner for $26915
For me, I guess I'm lucky, they tried to nail me on a deposit but I refused so they took $0 deposit, I guess maybe they hadn't had too many Maverick reserves and they wanted in on the band wagon?Ford is Gouging too!