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I don't know why everyone thinks when they release a new pickup that it needs to have a more off road focused trim. If Hyundai was smart they would go the opposite route and make a fuel efficient small sized pickup that works for the city. There are already so many mid sized pickups, and most already offer a more off road oriented trim. Why Hyundai would bother trying to compete with those that are already so established is a waste of time and money. Fill the gaps in the segment, don't try to squeeze in next to its leaders.
 
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