Just purchased our Santa Cruz SEL AWD on December 30, 2021. The premium would've been nice but we didn't wanna spend the extra money for features we didn't feel like we absolutely needed. I've already tinted the front 2 windows and windshield strip as well as replaced the halogen headlight bulbs with LEDs that I saw on one of the threads here. I also installed a roll up tonneau cover today and am currently awaiting shipment on the rubber mat for the bed from Hyundai as well as the front and rear floormats from weathertech. The dealer will be installing our towing hitch/wiring once they receive the parts and schedule the appointment. Already seen a lot of useful information on the forum which made me want to join. Next on the list of improvements will be step bars when I can decide exactly which style I want to go with, a small lift kit once one is available, and eventually more aggressive tire and wheel package.