Peter DeLorenzo's annual brand rankings. The man spent 50 years in automotive advertising, when he speaks about branding, I listen...
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THE AUTOEXTREMIST BRAND IMAGE METER IV, OR, ?HOW CAN WE GET THERE IF WE DON?T KNOW WHERE WE?RE*GOING?? - Rants - Autoextremist.com ~ the bare-knuckled, unvarnished, high octane truth...Hyundai: Hyundai’s ambition knows no bounds, there’s no doubt about that. I used to think that Hyundai’s ascension to the next level was just a matter of time, but I no longer think that it will be automatic. It will take more than desire, much more, for Hyundai to get there. And I’m not sure they understand that even now, because the egomaniacal leadership at Hyundai is still writing checks that their product development troops can’t cash. Brand Image Meter? Lost in the desert and stumbling.
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