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Good signs

n the long run, Hyundai wants more trucks. Zuchowski told dealers the company is getting positive feedback on the Santa Cruz, a pickup concept built on a crossover platform and unveiled last month at the Detroit auto show.

He said 2,000 employees from U.S. dealerships replied to a survey about the Santa Cruz, mostly in favor, and executives in Korea were "abuzz" when Mike O'Brien, Hyundai's U.S. vice president of product planning, traveled to visit the company's Korean executives last week.

"It sounds like it's full steam ahead," said Adam Kraushaar, president of Lester Glenn Hyundai in Toms River, N.J., and chairman of the Hyundai National Dealer Council, said of the Santa Cruz.


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Hopefully it gets green lighted and goes through.
But with how confident they seem in it, it seems possible, especially with the other convincing information out there.
 

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Seems pretty certain that they will be building it. Do you think that it will be released in all markets, or are we only going to see it in NA? The Santa Cruz seems like a vehicle that could be successful in Latin America and Europe.
 

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Seems pretty certain that they will be building it. Do you think that it will be released in all markets, or are we only going to see it in NA? The Santa Cruz seems like a vehicle that could be successful in Latin America and Europe.
Oh, if they build it, it will be worldwide. It costs much less to certify a car in most other countries than the US, so it will be simple economics. Just like they sell the Tucson and Santa Fe in other countries as the i30 and i35(?), it will be as simple as that!
 

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I just think they knew too much about this car for it to be a "concept". They spent an awfully long time defending their research, talking up the features, etc. I believe they are going to build it, and that decision will come soon. I hope that I/we are not disappointed!
 

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I just think they knew too much about this car for it to be a "concept". They spent an awfully long time defending their research, talking up the features, etc. I believe they are going to build it, and that decision will come soon. I hope that I/we are not disappointed!
Great point, to make it a concept to begin with is already proof they had to justify it to some extent, even more so going about it the way they did, showing us something that's closer to a production model than many other concepts before it.
 
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