The wait was that the orginal SC concept would not work on older Tucson platform... but was incuded in the design specs for the 2022 Tucson platform. For me, I don't want another large truck that won't fit in the garage. While the Maverick looks good, it is MUCH larger and more truck like than the SC. The SC is not a truck and I don't think Hyundai has presented it as such... the reveal event stated they are calling it a SAV. MPG, mixed is 22.. which is not terrible is you consider that is for the AWD. Ford hype is big, but they also have 100x the marketing budget as Hyundai. I'm sure both vehciles will find thier customer base/supporters. I have nothing against Ford, but you have to ask "why the Mavrick now"? Seems Hyundai kick-started the whole SAV/small truck conversation. In other words , Ford is reacting to Hyundai vs the other way around.Hyundai didn't announce those numbers, they EPA published them. And I'm sure Hyundai kept quiet afterward since being compared to 40 MPG (not from the EPA, just from Ford) when your getting just 22 MPG is not something they wish to highlight.
This is a good summary of what happened. The SC was announced back in 2015, then... nothing. When it finally launched people (like me) had completely forgotten about it. The Maverick hype has been building steadily and maintained steam, however Ford only has one more thing to announce - the MPG of the bigger engine. For some reason Hyundai has taken this slow and silent approach. The internet has a short attention span so its seems this approach was a bad idea.