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Discussion Starter #1
The Santa Cruz has been confirmed, well, it is most likely going to be approved in November by the Korean HQ.

The overwhelmingly positive public reaction to the Santa Cruz helped Hyundai America build the case, and the automaker's shifting of several manufacturing facilities from building cars to building crossovers (and additional factories sprouting up globally) will help carve out the necessary production capacity.
Hyundai Santa Cruz Will Be Built?
 

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That sounds about right since from what i've seen with manufacture trends is near the end of a year or the start of a year is when we hear of major things like this happening.

After that we should hopefully see things ramp up, more information coming out and maybe even a first look at the concept in some form... patents?
 

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Discussion Starter #3
What do you mean a "first look at the concept"? Have we not already seen the concept?
 

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Discussion Starter #6
still cant shake the feeling this is going to be an FRS moment. When all the enthusiasts clamour and cry for the vehicle and then promptly wait for them to show up used ;)
I'm not sure about that. It is a pretty affordable vehicle by all accounts, and it is very comparable to other similar light duty trucks in terms of price as well.

Why do you feel this way?
 

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Enthusiasts all over the internet are all pretty excited about the idea of a practical compact pickup which could potentially come with a diesel. Extra points for a manual transmission. Fortunately for the SC, a good percentage of the excitement is also for its styling.

The problem with the FRS and BRZ IMO is that the target demographic can only afford one vehicle, and they are much too small to be practical. The power is not the problem as many want you to believe.

As long as Hyundai can maintain the styling, keep the pricing in check, make it comfortably seat 5, and maintain and thoroughly advertise the utility of the cargo area with a tonneau cover as a minimum feature, it has a good chance of doing well.
 

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Now they just need to tease an R-Spec Santa Cruz and soon enough we'll get all the old GMC Syclone fans to join up here ;)
 

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Discussion Starter #11
Pretty sure a performance version is far, far off. Having said that, I still want to see it happen.
 

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This is all dependent on the Santa Cruz actually going into production and selling well.
It's approval most likely go though:
Hyundai Motor America CEO Dave Zuchowski recently told the Detroit Free Press that he was pushing to accelerate the development and launch of the Santa Cruz-inspired ute.
Just not sure how people will react until we have a production model and a price point.
 

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Discussion Starter #15
Well the price point will likely be ever so slightly above $20k. And production will happen as long as it gets approved by the heads in S.Korea. Good sales will be a big thing as far as approving a higher powered model though, I do agree on that.
 

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Fortunately they had models like the R-Spec Genesis coupe and sedan to test the waters, seeing if folks would be interested in a faster trim. Even jus the success of the Genesis coupe sort of justified this move.
 
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