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As of July 21 "Santa Cruz" is officially trademarked at the US Trademark Office.
http://tmsearch.uspto.gov
Trademark serial # 86388490

http://tmsearch.uspto.gov
Trademark serial # 86388490
Getting closer.Word Mark SANTA CRUZ
Goods and Services IC 012. US 019 021 023 031 035 044. G & S: Motor vehicles, namely, automobiles and structural parts therefor
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86388490
Filing Date September 8, 2014
Current Basis 1B
Original Filing Basis 1B
Published for Opposition July 21, 2015
Owner (APPLICANT) Hyundai Motor America CORPORATION CALIFORNIA 10550 Talbert Avenue Fountain Valley CALIFORNIA 92708
Attorney of Record Howard N. Aronson
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE