It won't change my mind. I don't want a basic interior and want some luxury feel. I am a huge fan of the electronics, interior and styling of the Santa Cruz and the Maverick doesn't really do it for me.Just a gut feeling: Many of those early reservations are going to drop when the pricing is announced. Especially given the pricing on the Maverick. I expect the starting price point to be at least 5k higher on the Santa Cruz. Also, if they don't get an online configuration tool with pricing for options and accessories soon all the thunder about the release is gonna get lost to the Maverick.
Refundable reservation deposits are not sales. With the Maverick being unveiled, and the possibility of Hyundai dealers gouging prices on a potentially hot seller, it's still early for Hyundai to tout a hit. I have a reservation.....have heard nothing from a dealer, nor pricing, updates or notifications from Hyundai; other than the useless call from the "concierge" months ago. What's the old saying? Don't count your chickens till they're hatched?This is great news - one of my biggest worries is the SC becoming a sales dud and losing both factory and aftermarket support. I owned a rare Volvo (a C30) and it was a nightmare getting parts or service for it.
The bad news is this allows Hyundai (really their dealers) to jack up the price if quantities are limited.
For sure. This announcement provides them with an excuse for why you can't find a SC at your local dealer. They are sold out? Ummmm more like not built yet.I'm thinking the plant shutdown has really thrown a wrench into this rollout.
Refundable reservation deposits are not sales.
THESE ^^Fee, fie, foe, fum!
I smell the BS of an advertising man!
Very interesting. This proves that Hyundai's marketing screwed up badly and Ford's team crushed it.Here's what Google trends shows for search history for the last 90 days....
Tucson marketing was total fail as well, I literally drove a Tucson Limited at my dealership that was offered on sale to me before I even saw any reviews from the major youtubers out or even a build option anywhere on Hyundai for weeks. I wasn't even there to look at the Tucson, I just complained about some lack of features on the Kona to the salesman and he casually mentioned that they got the new Tucson in recently that was on the other side of the lot (could have easily not even seen it). Hyundai is like the anti-hype master. 😆Very interesting. This proves that Hyundai's marketing screwed up badly and Ford's team crushed it.