Hyundai vice president Mike O'Brien was interviewed at the Detroit Auto Show about the current status of the Santa Cruz. He said that the one truck that sits on lots the least is the Tacoma, but many cant afford it. To him this proves that there is a untapped market for something that sits below it. Enter the Santa Cruz which should be an affordable, unibody, small pickup. https://carbuzz.com/news/hyundai-tells-us-it-s-found-a-secret-new-truck-formula