Hyundai decides to do the unthinkable? Price the Santa Cruz as close as possible to the Maverick's trim levels. That would be Hyundai's "GUT PUNCH" back to Ford. Does anyone think it is possible, why it is taking so long for the price annoncement from Hyundai? What reason? Because I would really like Hyundai to get into the Truck building business as well. The more competition the better!