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Hyundai America Product boss Mike O'Brien says that the Santa Cruz is a definite potential candidate for a diesel engine when it hits production. And that is just one part of a larger push by Hyundai to bring diesel engines to America.
With CAFE requirements mandating high fuel efficiency, automakers will likely be feeling more pressure to make use of diesel engines. Car makers will have to build more fuel efficient cars and also convince customers to forego larger pickup trucks for smaller car-sized vehicles. The Santa Cruz tries to appeal to the truck buyer, while also being more of a car when it comes to fuel consumption.“The diesel is the most promising because of the fuel economy it delivers,” O’Brien said. “It best matches in our research what these customers are looking for,” namely, fuel economy, torque and driveability.
Hyundai Exploring Diesels for US Market » AutoGuide.com NewsO’Brien outlined how these regulations depend on two factors, the first being advancements in fuel economy technology by automakers and the second being a switch by consumers from truck category vehicles to car category vehicles. “We’re doing out part,” he said, but when it comes to the consumers, “the opposite is happening.”
To combat that Hyundai is looking at ways to convince consumers into products that meet those regulations. And that answer might just be a compact pickup truck called the Santa Cruz.