Last week - found an SEL speced exactly as wanted but not knowing the market, I took an internet dive for retail numbers. Looked at what dealer lots were advertising, mostly sticker plus add-ons. The low milers snagged by Carmax pirates were holding high value basically a couple grand off sticker. But of course, the 10/100,000 warrantee was bye-bye.
I found you can enter a VIN on Edmunds site and it does a 'best deal' calc based on your zip. It came back with $38,496 which was a good number I noted. The advertised (sticker) price with dealer add-ons ($600) was higher than the Edmunds target. I kind of got the message the dealer doesn't really move off that number 'cause they don't have to. Someone will buy it as listed. They had two on the lot and four '24's on order. They stated they can't keep SC's on the lot as they're the number two seller. Palisade is number one. Hmmm, guess you have to feel lucky to snag one? They sold both SC's before the 4th weekend. My SC had 5 mi. on it and came in June, 23. Not even demoed.
I was given a $1K (Hyundai incentive) and a military discount of $500 off which lowered the OTD price $470 higher than the Edmunds number. Not too bad. Oh, and no remorse, no drama, no regrets. Nice!