They have the Build live now on Hyundai's site. Not much for extras to add to a Limited. Mostly the accessory list with no pictures.
Hyundai has the SC Build configuration now
FLman
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At least they were CONSISTENT with how overly darkened the website colors were. LOL Still, pretty bad.
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Yeah, I was initially wanting the blue stone pictured top left, but when I saw actual blue pics (top right), somebody mentioned that it looked more like a pastel easter basket and I bailed out and went to a Hampton Grey. From what I've seen of pics of the SC in the wild, I'm glad I did... Hopefully I can see it in person in the next couple of weeks! Although I must say, I'm not a huge fan of the pics of the 18" wheels (black middle with silver circles). Perhaps they look better in person as well.
I quite like the 18s. Still sad that my Ultimate will have the 20s. The 18s that have been wrapped/painted/whatever to dark grey/black look REALLY sharp too.
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Well, let's give them credit for getting the black and white ones correct.
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Even a broken clock is right twice a day.
I 100% assure you, my faith / hope in Hyundai's product (engineers) is the only thing keeping me here.
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Reminds me of one of those expectation vs reality memes.
This is what Hyundai says a SEL in Mojave Sand looks like per the build site:
What an SEL Sand color actually looks like from a dealership photo:
I happen to have this bookmarked since i was also considering a GLB (get a discount) and this is the Mercedes build website:
Versus a dealership photo of one in their studio:
The hope is that if enough people whine loudly online, maybe it can catch the attention of some autojournalists that browse these sites for news or maybe even someone at Hyundai.
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1,197 Posts
In that case, whine in the comments under the YouTube videos -- most autojournalists will read their own viewers' comments with great interest. It's possible, but unlikely, they will read here.
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1,299 Posts
Oh yeah for sure, there too! Squeaky wheel as they say!
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350 Posts
Unfortunately Hyundai has never mastered a launch. I don't think I would consider any of their new product roll-outs an actual launch - say nothing about a good one.
With other manufacturers, they have a set on sale date - where usually all dealers will have the vehicle in stock. I remember shopping for a Ford Zx2 back just before it's launch and the dealers had them, just most were tucked away in the back and had window stickers that said this vehicle not for sale and no price info.
I know with the inventory shortage Hyundai is trying to push vehicles to dealers as fast as possible, so shipping times, particularly with rail can be part of the issue THIS TIME, but it's been as bad in the past or worse. The Genesis GV80 last year - there were dealers in the same market that received multiple units weeks before some dealers had their first one.
And for advertising, they haven't been as bad as Acura was with the NSX superbowl commercial (what was it 2 years in advance?), but back to the original Hyundai Genesis they advertised at the Superbowl - well ahead of it's arrival, then will advertise some a month or so after the vehicle arrives and then go back to advertising the core vehicles (Sonata, Elantra, Santa Fe & Tucson) and forget about the rest. When was the last time you saw a manufacturer ad for the Kona, Veloster N, Ioniq or even the Accent?? The last 2 years the Azera was available, I knew of salespeople that didn't know the car still existed even with them sitting on their lots. Even Google forgets about these cars - the Accent is their longest available model in the US, when I started to Google to see when it was released (1994), I typed in "when was the Hyundai Accent" and it's suggestion was DISCONTINUED... sorry Google, it's still here for 2022.
With other manufacturers, they have a set on sale date - where usually all dealers will have the vehicle in stock. I remember shopping for a Ford Zx2 back just before it's launch and the dealers had them, just most were tucked away in the back and had window stickers that said this vehicle not for sale and no price info.
I know with the inventory shortage Hyundai is trying to push vehicles to dealers as fast as possible, so shipping times, particularly with rail can be part of the issue THIS TIME, but it's been as bad in the past or worse. The Genesis GV80 last year - there were dealers in the same market that received multiple units weeks before some dealers had their first one.
And for advertising, they haven't been as bad as Acura was with the NSX superbowl commercial (what was it 2 years in advance?), but back to the original Hyundai Genesis they advertised at the Superbowl - well ahead of it's arrival, then will advertise some a month or so after the vehicle arrives and then go back to advertising the core vehicles (Sonata, Elantra, Santa Fe & Tucson) and forget about the rest. When was the last time you saw a manufacturer ad for the Kona, Veloster N, Ioniq or even the Accent?? The last 2 years the Azera was available, I knew of salespeople that didn't know the car still existed even with them sitting on their lots. Even Google forgets about these cars - the Accent is their longest available model in the US, when I started to Google to see when it was released (1994), I typed in "when was the Hyundai Accent" and it's suggestion was DISCONTINUED... sorry Google, it's still here for 2022.
Google's servers must have been infiltrated by filthy Canadian hackers ... the good ol' Accent is absolutely gone from Canada. Not even on Hyundai's website anymore. And that's a site that still says the Santa Cruz pricing is "coming soon" - so you KNOW they're not quick to update it! LOL
I tried to build a SEL Premium with the activity package and that option is no longer showing as available. Looking at the inventory listing at my 6 local Hyundai dealers, none of them show the activity packages on any of their incoming vehicles. Just trying to figure this out.
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SEL Premium already includes the activity package features. Its the SEL that you could add the activity package to that would make it more or less a naturally aspirated SEL Premium.
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Speaking from experiance, the Hyundai navigator is no great loss. Waze or Maps are far better. I'm glad in this case, I can buy the SC without it.
I was NOT a fan of the 18" rims in pictures. They look much better (and far more interesting) in person.
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80 Posts
Sounds promising... Looking forward to seeing them in the flesh. Cheers!
I have ordered Hyundai's for two decades. I always try to order the "new" colors first, to see what they actually look like. As said above, they usually only get White and Black correct-even the Silver has been off on certain cars. I try to see them all in the "wild" to see if I want to order more, but Hyundai usually limits the availability on the new "test" colors. I was surprised, and really liked the Golden Yellow on the Sonata when it came out, but hated the Hampton Gray on the Sonata. When they released the Hampton on the Santa Fe, it was (and still is) gorgeous. Looks just as nice on my Santa Cruz. I keep an open mind, and repeatedly tell customers to not get their hopes up while looking at brochures.
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411 Posts
Wish I had taken a picture, but a Blue Stone was on the lot of a local dealer here in Virginia, and the rear driver's side quarter panel color was way off. It was closer to a hampton gray than Blue Stone. Really stood out like a sore thumb. Upon further inspection, the right front passenger quarter panel was also a different shade. So not only can they not get their brochure colors consistent, they can't even get the color on the entire actual car the same shade!!
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